News
Outline
In preparation for a future post-COVID-19 world following
the end of the pandemic, we are seeking out endeavors and worksg
that convey the appeal of Japan based on the “Cool Japan” approach.
Grand Prix Award winners are selected in two categories: videos and projects.
(The CJPF Awards are a merging of the former Cool Japan Video Contest and Cool Japan Matching Awards)
-
Overview of the Awards
In anticipation of the post-COVID-19 era, we need to communicate the appeal of Japan as sustainable stories and expand communities who love Japan, focused on themes ranging from nature and culture through to industries, food and culinary culture, tourism, entertaining content, handicrafts and production, and even leading-edge digital technologies.1 Eligibility for CJPF Awards 2023 extends to videos that convey appealing aspects of Japan for overseas audiences, and to international projects that create new value and appeal of Japan for people outside of Japan.2 The Awards are held with the goal of bringing together and sharing Cool Japan knowledge, experience and accomplishments with the world as it adopts new ways of living in the post-COVID-19 era, in order to promote expanded inter-field and -industry matching and drive further Cool Japan efforts.
1 Sources: Cool Japan Strategy (CJ Strategy; established in June 2019); “Re-envisioned Cool Japan Strategy” (finalized in July 2021) within the Intellectual Property Creation Promotion Plan 2021; “Cool Japan Relaunch in Anticipation of the Post-COVID-19 World” (finalized in June 2022) within the Intellectual Property Creation Promotion Plan 2022.
2 The Cool Japan Public-Private Partnership Platform (CJPF) was established in December 2015 as a means of strengthening collaborations between government, the private sector, and various industries, with the goals of deepening the CJ Strategy and facilitating unified public–private efforts in Cool Japan projects. Currently, content makers, producers of food products, and various other private-sector companies are members of the CJPF, and efforts are being undertaken to create new value and refine existing appeal points through matching services between member companies and Cool Japan officials. During the June 2021 general meeting of CJPF members, a decision was made to focus current endeavors primarily on food and culinary culture among the many Cool Japan topics addressed. -
Submissions
During the CJPF Awards 2023, awards will be given out in the video and project categories. The video category includes videos that tell the story of a region(s) in Japan in terms of its natural attractions, culture, industries, food and culinary culture, tourist attractions, and/or other aspects in order to convey the appeal of Japan to abroad as a whole. The project category, on the other hand, concerns international projects aimed at creating new value and appeal of Japan through the use of inventive ideas by companies, cross-field and -industry matching, and/or other such means.
Among the submissions, videos and projects deemed to best fit with or represent the Cool Japan Strategy (CJ Strategy) will be selected and awarded. Screening and selection will be carried out by the Cool Japan Public-Private Partnership Platform Co-chairs, relevant-field experts, foreign nationals with a thoroughgoing understanding of Japan’s appeal points, and other such panelists.
A Grand Prix Award winner will be selected for each category (usually one per category), along with Grand Prix Runner-up Award winners (usually one to two per category), and Award for Excellence winners. For the video category, a special Osaka–Kansai World Expo 2025 Award will also be given out in cooperation with the Secretariat of the Headquarters for the World Expo 2025 from the Cabinet Secretariat. All award-winners will be announced and awards presented in March 2023.
Movie Category
-
Eligibility
Videos that convey appealing points about Japan to abroad as a whole and/or one or more of its regions are eligible. For example, this may be a video that tells the story of a region in terms of its natural attractions, culture, industries, food and culinary culture, tourist attractions and similar in a manner that makes people from other parts of the world want to learn more about Japan or visit the region in question.
-
Submission Rules
- ・Must be a video be geared toward viewers from other countries than Japan, regardless of the language(s), nonverbal communication methods and/or other means of communication used.
- ・Even previously released or currently aired videos may be submitted. If it has already been released, the period during which the video is or was made publicly available is not relevant. However, it is preferable that the video be intended for the post-COVID-19 era.
- ・As a general rule, each video is accepted as a separate submission. However, submission of a series of related videos together is permissible.
- ・Works that received an award in a previous Cool Japan Video Contest are not eligible for submission.
- ・Videos must be five (5) minutes or less in length.
-
Rules Regarding Submitters
- ・The submitting person must be the video’s creator, copyright holder and original releaser.
- ・Persons from a company, government agency/organization, or other organization anywhere in the world, as well as individuals (including students), may submit videos. Multiple students may submit a video together as a single group.
-
Awards
- ・Grand Prix Award: given to the video deemed best overall among all submissions as part of CJ Strategy efforts
- ・Grand Prix Runner-up Award(s): given to outstanding video submissions in the video category
- ・Awards for Excellence: videos can serve as models for CJ Strategy efforts
- ・Osaka–Kansai World Expo 2025 Award: given to the video that best contributes toward the promotion of World Exposition 2025 in Osaka, Kansai (Expo 25)
Note: Awards given are subject to change based on submission numbers, screening and judgment results, etc.
-
Submission Period
Monday, October 3 to Friday, November 11, 2022
-
Submission Method
Submissions are to be made through this website. Click the following link to access the submission form, fill out all required items, attach all necessary reference materials, and submit.
Video Category
Submission Form
Project Category
-
Eligibility
- ・Projects carried out on an international scale and aimed at creating new value and/or appeal of Japan via inventive ideas by companies, cross-field and -industry matching, and/or other such means are eligible for submission.
- ・In the case of cross-field, -industry or -region matching, any field, industry and region is acceptable.
-
Submission Rules
- ・A clear explanation must be provided of which aspects of the project involve the creation of new value, new appeal, etc.
- ・A clear explanation must be provided of the matching and/or other means used to create new value, new appeal, etc.
- ・The project must target, or plan to target, tourists from abroad visiting Japan, exports, overseas information dissemination or PR activities, or similar in relation to foreign nationals.
- ・The project must have been carried out during or after April 2021, or else still be underway.
- ・Projects in pursuit of profit through sales or similar activities, and non-profit projects such as government promotional projects or similar, are both eligible.
- ・Works that received an award in a previous Cool Japan Matching Awards are not eligible for submission.
-
Rules Regarding Submitters
- ・The submitter must be the person executing the project in question.
- ・Persons from a company, government agency/organization, or other organization anywhere in the world, as well as individuals (including students), may submit projects. Multiple students may submit a project together as a single group.
- ・If any cross-field or -industry matching is utilized for the project, all collaborative partners must be clearly stated.
-
Awards
- ・Grand Prix Award: given to the project deemed best overall among all submissions as part of CJ Strategy efforts
- ・Grand Prix Runner-up Award(s): given to outstanding project submissions in the project category
- ・Awards for Excellence: projects can serve as models for CJ Strategy efforts
Note: Awards given are subject to change based on submission numbers, screening and judgment results, etc.
-
Submission Period
Monday, October 3 to Friday, November 11, 2022
-
Submission Method
Submissions are to be made through this website. Click the following link to access the submission form, fill out all required items, attach all necessary reference materials, and submit.
Project Category
Submission Form
Inquiry
-
Inquiries Regarding the CJPF Awards
CJPF Awards 2023 Administration Office
Contact Persons: Kita, Nogi, Onouchi, Hasegawa, Ashikawa
Tel: 03-5544-9713 Fax: 03-5544-9714
E-mail:cjpfa2023@cjma.go.jp
Organizer and Supporters
-
Organizer
Cool Japan Public-Private Partnership Platform (CJPF)
The CJPF, which is administered by the Cabinet Office’s Intellectual Property Strategy Headquarters, was established in December 2015 to pursue the Cool Japan Strategy via collaborative efforts that bring together the public and private sectors as well as numerous industries. Currently, CJPF members include 17 government agencies and organizations, and 128 private-sector companies, organizations, institutions and individuals. All members provide support for information sharing and new business-project creation.